Toni Mattson

Co-Founder, Director of Programs, EAGALA Certified Equine Specialist, Personal Development Specialist

Toni graduated with a degree in marketing and merchandising following which she co-managed her family’s 90-year-old men’s clothing store for six years. Toni left retail for a position reorganizing the advertising department at a newspaper office and later served as Director of Marketing for an area national bank for four years.

When Bill and Toni decided to move to Eau Claire, Toni became a successful area Realtor as well as an entrepreneur in internet sales and contact management services. In 2002, she became a co-owner of Trinity Equestrian Center with her husband and sister. She obtained a degree from University of St. Thomas in fund development for non-profit organizations, received her certification from EAGALA as a Certified Equine Specialist, and then, in 2005, initiated Trinity’s horse therapy programs for underprivileged and special needs kids, adults, families, and veterans.

Toni has been a speaker for God’s Great Outdoors traveling the country and Canada since 2002 and in 2009, became an ordained Christian chaplain.
One of Toni’s greats passions is to help other Equine Centers fulfill their dream by developing a successful, effective and purpose-filled equine therapy program.  She devotes much of her time these days to training, business development and consulting across the US and has development Trinity’s TEC University.


Toni’s primary responsibilities at Trinity are managing, marketing, fund development, and director of all programs and ministries.

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